Jamie Kwan
Jenny Nicholson The Spectacular Failure of the Star Wars Hotel
- Ramp up to entering a new world
- Who was it designed for?
- Action + Impact - Instant Gratification
- What is the target audience’s tolerance for impact and ROI?
- Full immersion, or nothing at all
- Where does the journey start?
- Balancing autonomy, and the feeling of autonomy
- How fast do I feel like a real main character, in a crowd of main character energy?
Comparison of cruise ship experience vs Galactic Starcruiser experience
a quick bio...
💁♂️ Jamie Kwan is an Experiential Designer and Strategist, working at the intersection of space, service, and digital experience design. During the day, he’s a Lead Service Designer with Atlassian in 🇨🇦 creating white-glove customer experiences, but more broadly … He's a recovering Architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, who's worked alongside clients in the retail, technology, themed entertainment, and financial services sectors in navigating the future — transforming their brand purpose into designed experiences that connect with their audiences (and strives to make their heart skip a beat). ✨ Through his work, he's on a mission to inject the power of play, storytelling, and hero-centered experience design in envisioning the future. Selected clients include the Panama Canal Authority, CJ Group, Toronto International Film Festival (TIFF), AIRMILES, Canadian Tire Corporation, Cineplex Entertainment, and Canadian Imperial Bank of Commerce (CIBC).
want to chat more? ☕
Get in touch and say hello@jamiemkwan.com