📚 tsundoku
(n) the act of acquiring reading material, but leaving them piled up, unread.
✨ Call it a playground, a sandbox, a blog, a sketchbook: it's a place for the messy stuff in my mind to become, well, un-messy.
An origin story, you might ask? Here it is.
✏️ what i’m thinking about
📚 what I’m reading
📖 As of @February 16, 2026 - these books taught me something fresh, and left a lasting impact.
a quick bio...
💁♂️ Jamie Kwan is an Experiential Designer and Strategist, working at the intersection of space, service, and digital experience design. During the day, he’s a Lead Service Designer with Atlassian in 🇨🇦 creating white-glove customer experiences, but more broadly … He's a recovering Architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, who's worked alongside clients in the retail, technology, themed entertainment, and financial services sectors in navigating the future — transforming their brand purpose into designed experiences that connect with their audiences (and strives to make their heart skip a beat). ✨ Through his work, he's on a mission to inject the power of play, storytelling, and hero-centered experience design in envisioning the future. Selected clients include the Panama Canal Authority, CJ Group, Toronto International Film Festival (TIFF), AIRMILES, Canadian Tire Corporation, Cineplex Entertainment, and Canadian Imperial Bank of Commerce (CIBC).
want to chat more? ☕
Get in touch and say hello@jamiemkwan.com
confidential projects - case stories (PowellsBooks)