📚 tsundoku
(n) the act of acquiring reading material, but leaving them piled up, unread.
✨ Call it a playground, a sandbox, a blog, a sketchbook: it's a place for the messy stuff in my mind to become, well, un-messy.
An origin story, you might ask? Here it is.
✏️ what i’m thinking about
a quick bio...
💁♂️ Jamie Kwan is a Designer & Strategist working at the intersection of spatial, human, and digital experience design. Most recently, Jamie was a Lead Service Designer at Atlassian, working from within to scale, activate, and empower white-glove service experiences for Enterprise customers. Outside of work, Jamie is usually making sense of how people move through change. A recovering architect and creative-tech dabbling designer, Jamie blends research, participatory design, and strategic storytelling to turn messy human realities into direction teams can actually build from. The through-line is always the same: innovation starts with people, and the fastest route to meaningful progress is often a well-designed invitation to play, reflect, and try again. ✨ Through this work, Jamie is on a mission to bring the power of play, storytelling, and hero-centred experience design into how we envision the future. Selected clients include the Panama Canal Authority, CJ Group, Toronto International Film Festival (TIFF), AIRMILES, Canadian Tire Corporation, Cineplex Entertainment, and Canadian Imperial Bank of Commerce (CIBC).
confidential projects - case stories (PowellsBooks)
