The Signals are Talking

We’re living the exact same life now that we’ve lived an infinite number of times in the past.

We already know that, cognitively, we relate more easily and more deeply to a well-told story than to a set of data points. When stories are particularly rich with detail, or if they elicit an emotional response, we are more likely to act — even if we have a confidence level of less than 40% in that scenario, or if there are still other scenarios to consider.